Board of Directors

Board of Directors

Jennifer Lonergan, PhD, has worked with over 50 artisan groups in a dozen developing world nations in Latin America,  JenniferLonerganAsia, and Africa.  As a buyer for fair trade and ethical wholesale and retail markets in North America—in particular, for the boutique she owned, Artistri—and in partnership with international development organizations in the US and Canada, she has helped support artisans’ efforts to generate revenue by capitalizing on their strengths to meet the needs of fast-paced marketplace.  Jennifer has a PhD in women’s history and fifteen years’ experience in education and curriculum development, both critical tools in her efforts to build capacity among artisans to meet market needs while supporting cultural heritage preservation.


Francesca Montagna, MA, CRHA, has over fifteen years of experience in Human Resources gained in multinational corporations inFrancesca South America and Europe. Her expertise is in organizational development and effectiveness and on strategic Human Resources operating model design, which she developed working for an Italian company with branches in South America. During her stay in those countries she had the chance to gain an awareness of indigenous communities and their underprivileged conditions; since then she has been involved in local projects aimed at helping indigenous populations. Back in Europe, she had a successful career in Human Resources in different countries. She now lives in Montreal, where she has launched her own business, Buono, cooking and teaching Italian cooking.


Ana Amelia Quevedo is an Economist with vast experience in the fields of management consulting, compliance in the financial markets and Ana Amelia Quevedostrategic initiatives in Peru. With an MBA obtained at John Molson School of Business and a certificate in International Finance and Leadership at the Levin Institute of the State University of New York, for the last seven years she has been working for the National Bank of Canada in the areas of Financial Performance and, currently, Financial Markets Operations. Her work as a volunteer started at the Association of MBAs of Quebec where she was a Member of the Executive Board in charge of the University relations committee. Her growing interest for women empowerment and fight against poverty in developing countries led her way to Artistri Sud.


Jordana Armstrong leads the social enterprise program for the intellectual property management team at Innovate Calgary, providing strategic direction for university-based projects that aim to move beyond research to create direct impact in the community. She co-jordanadeveloped the RBC Social Enterprise Accelerator program at Innovate Calgary – a program that accelerates the growth of high potential social enterprises in Calgary – and plays an on-going role developing curriculum related to creating sustainable impact. She enjoys facilitation, and teaches workshops on social entrepreneurship in the community, including at the Calgary Public Library. Jordana has experience working and living in Montreal, New York, Italy, Hong Kong and her hometown of Edmonton, and aims to keep the number of new countries visited on par with her age. She is passionate about sustainability and social inclusion, reflected in her extensive work with social enterprise. She holds a BA (joint honours) from McGill University.

Sara Leblanc

After obtaining a degree in finance from the University of Sherbrooke and working as a financial analyst for an investment firm in Toronto, Sara Leblanc chose to return to Montreal and join the team of Premières en affaires, a media company she had co-founded with her mother while she was still a teenager. She quickly became involved with the young entrepreneur and professional crowds in Montreal. As a result, in 2013 she launched INSPIRO, a magazine that features the young up and coming crowd – 40,000 copies were printed four times a year and distributed across the province. In 2015, she closed the company after two years of struggling with the advertising industry for the print media. Sara continued her involvement with the young professionals by volunteering as vice president for a one year mandate at the ‘Jeune Chambre de Commerce de Montreal’ where she was responsible for the visibility of its members and sponsors. In 2015, she launched ELSOA Couture, another mother/daughter project. A collection of high end silk blouses designed and manufactured in Montreal and available online at  Sara now works in Product Operations at the Aldo Group and has moved from Chair of the Event Committee the newest member of our Board of Directors.


Do You want to Join the Board?

Artisti Sud is a growing organization and we are now looking for new board members to help us achieve our goals.


If you are determined to make a difference in the lives of thousands of women, and you are willing to give your time and expertise to our organization, join our team. We welcome people who can:

  • Provide active leadership to enable the organization to grow and fulfill its objectives in line with its vision and mission.
  • Provide support in gathering resources needed for Artistri Sud to achieve its objectives.  Resources may include: contacts (experts, consultants, potential donors, senior managers at targeted corporations and in government, leads to funding organizations, etc), hands-on support based on your expertise, etc.
  • Provide leadership and oversight in the evolution of the governance of the organization.

In particular, we are seeking motivated individuals with expertise in fundraising, Public Relations and Marketing, as well as a trained lawyer to serve on the Board.


For further information and/or to send your resume, please contact Jennifer Lonergan, President and Executive Director, at Please note that positions on the Board of Directors are unpaid.