Lifetime Achievement Award winner Liliane Colpron, Founder and long-time CEO of popular and prolific local bakery, Première Moisson.

Tales of Triumph 2019

Returning favorites, newcomers and the unexpected

In honour of International Women’s Day, Artistri Sud hosted its annual fundraiser, the Tales of Triumph Gala, on February 28, 2019. Now in its 8th edition, the gala featured some returning favourites, some newcomers, and also a few surprises.

Returning favourites

For the fourth year in row, the Gala was co-hosted by Donna Saker, beloved radio personality from The Beat 925, and Sophie Fouron, the globe-trotting TV host of Chacun son ile on TV5 was back for a second time. Their energy was contagious and we all took a mental note of their call for action: “remember to send the elevators back down when you are at the top”.

Building on last year’s success, four awards were granted to celebrate three remarkable women and a male mentor in the Montreal community who exemplify Artistri Sud’s commitment to empowering women through entrepreneurship, namely:

  • Lifetime Achievement Award: Liliane Colpron, Founder and long-time CEO of popular and prolific local bakery, Première Moisson, whose Foundation Gaia Nova demonstrates her commitment to the broader community
  • Outstanding Male Supporter of Women’s: Pierre Dubreuil, Executive Vice President, Financing at BDC and true ambassador of diversity in the workplace
  • Entrepreneurship Award: Mackenzie Snow, owner of La Luncheonette Montreal, a welcoming restaurant for a diverse community; and
  • Social Entrepreneur of the Year: Laura Hernandez, founder of Yoga et Mouvement, a company which focuses on exploring physical consciousness by means of introspective aspects inherent in yoga

For the third consecutive year, Artistri Sud had the support of Capital-Image, who provided pro bono services in public relations, graphics and media partnership this year. Thanks to their efforts, ads  promoting Tales of Triumph 2019 appeared in several editions of the Journal Metro (see, for example,, thereby increasing the visibility of Artistri Sud and its mission.

We could not have done it without our donors and corporate sponsors!! 

The newcomers

We were thrilled to welcome aboard several new corporate sponsors, thanks to whom the costs of our gala were entirely covered. We wish to sincerely thank them for furthering our mission and believing in our organization:

Leaderley International Inc., an organization dedicated to supporting leaders and organizations as they expand their leaders’ capabilities, improve influencing, communication and collaboration skills and embed best practices to unlock the full potential of their employees.  Leaderley has been a supporter of Artistri Sud for several years, and this year, was pleased to sponsor Tales of Triumph.

CGI, an international IT and business consulting services firm which invests in improving the social, economic and environmental well-being of the communities in which we live and work

Sigma Asset Management/ Lamarre-Lalonde Group of National Bank Financial Wealth Management, a team of advisors and portfolio managers at National Bank Financial Wealth Management offering wealth and portfolio management services to individual clients and foundations, based on unique portfolio and risk management principles

Fasken, a law firm which invests time, expertise and philanthropy to actively contribute to improving the quality of life of local and international communities

Trihey Financial Group, which provides wealth management guidance and solutions based on a thorough understanding of each client’s situation and goals, with an objective and proactive approach.

The unexpected

We are excited to share with you that over $30,000 net was raised, corresponding to a 34% jump over last year! This provides the foundation to allow us to plan to run our ASSET program in Ecuador and to offer it to a second group of craftswomen in Vietnam.

This was in part possible due to the participation of over 220 guests, which is the highest attendance we’ve had over the years. This is a testament to the interest and commitment of the Montreal community towards women’s empowerment. Our work would not be possible without the support of each and every one of you and we hope to count on you next year!

We also wish to thank all our contributors to the silent auction and the raffle, who helped us in exceeding our target. Last but not the least, we are grateful to the volunteer event committee (Arlene Whitmore, Carol-Ann St. Onge, Pina Marra, Marie-Claire Lynn, Sarah Chapdelaine, Hafid Saadi, Ravi Nayar, and Ophelia Nzau), chaired by the incomparable Sophie Lorenzo, for their commitment and hard work. The newly and beautifully renovated Wellington Hall was the perfect setting, and its social mission allowed us to reduce our fixed costs and increase the percentage of funds directly dedicated to our ASSET programs.

We look forward to gathering many more like-minded professionals of the Montreal community around the causes of women empowerment and the fight against poverty in 2020!

Entrepreneurship Award winner Mackenzie Snow, owner of La Luncheonette Montreal (left), and Artistri Sud founder Jennifer Lonergan (right).

Étymologie products are designed by female scientists committed to empowering women to embrace their unique, natural beauty, wherever and whoever they may be.


Support our work and have fun by attending our annual fundraising event.  Stay tuned to our FB page for news about upcoming events.